Where the hell is the Velveeta?

My husband is making cheesy goo for a work picnic Saturday, so today we had to get some Velveeta. I have this irrational anxiety whenever I have to buy Velveeta, which fortunately is maybe only once a year, but damn, where the hell is the Velveeta?!

Sometimes it's with the cheese. That makes sense to me since everyone associates it with cheese, at least on some kind of lowest common denominator level. It doesn't need to be refrigerated like the other cheese (which is another post entirely), but nevertheless, there it is. That's where we found it tonight.

But I've shopped for it before and asked a store employee if it was with the cheese and got a look like I'd just asked him the question in Swahili. In THAT store, the Velveeta was at the end of the chips aisle, since people make cheesy goo for football games and stuff.

And then in another store, it was in with the macaroni and cheese since the Velveeta shells and cheese was there and at least you had a product name connection.

And in yet another store, it's in both the cheese AND the chips aisle.

My personal opinion is that they just need to put the Velveeta in the cheese aisle. In every store. I should probably write a letter to Kraft, really. These associative kinds of placements are confusing to me.

And don't get me started about lemon juice...